The first prizes were issued in 1914: two Cracker jack baseball card issues that featured players from both leagues. The “toy” surprises have included rings, plastic figurines, booklets, stickers, temporary tattoos and decoder rings. 1 The prizes were so varied there is at least one book on the subject.
Well, kiss all that goodbye. 2 Back in 2013 some prizes became codes for people to redeem “nostalgic” games on the Cracker Jack app available via Google Play. Now even that is being down-sized.
Frito-Lay announced the “Prize Inside” will no longer actually be inside the box. Instead it will be digitized. The 5 year old in your home will have to download an app, scan a sticker inside the Cracker Jack box and access “baseball-inspired mobile digital experiences,” the company said.
You know what, Frito-Lay? Blow me. Just blow me.