Listeners of KREL in Colorado Springs might have wondered if someone had spread cannabutter on their morning toast Monday when they tuned in and got marijuana programming instead of the radio station’s usual sports news and talk shows.
If they turn their AM dial to 1580 again, they’ll find out it wasn’t a fluke.
Southern Colorado Radio – SoCo Radio for short – has launched the nation’s first radio station dedicated to talk and news coverage of the legal marijuana industry, and it’s attracted dispensaries as advertisers and hundreds of followers on social media.
“We didn’t want to lease the station and continue to lose money, so we said, ‘Let’s do something different and give voice to the marijuana industry.’ Marijuana is socially acceptable, especially in Colorado, and is a big and growing business sector in this state. It made too much sense to pass up,” Knar said Tuesday.