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4-20McDonald’s will begin testing all-day breakfast in San Diego beginning…Monday, April 20, but it won’t be offering its full breakfast menu.

Just nine food items (plus McCafé beverages) will be on the post-10:30 a.m. menu, according to the San Diego McDonald’s co-op. The iconic Egg McMuffin is there, of course, along with Sausage McMuffin with Egg, Sausage Burrito, Sausage McMuffin, Hash Browns, Hotcakes, Hotcakes and Sausage, Fruit & Maple Oatmeal and Fruit ‘N Yogurt Parfait.

Participating stores won’t be making biscuits all day and won’t be preparing McGriddles past the usual 10:30 a.m. breakfast close. They won’t be baking mini Cinnamon Coffee Cake or Double Chocolate bundt cakes all day, either. And if you’re a fan of the Steak, Egg & Cheese Bagel you’ll need to find a different choice for lunch or dinner. […]

The problem of making sausage and eggs at the same time in the same space as burgers and chicken has kept McDonald’s from extending breakfast hours before. It was two years ago that Atlanta operator J.M. Owens told BurgerBusiness.com, “We only have so much toaster space and so much grill space. Unlike a lot of breakfast QSRs, we still cook our product on a grill. Many of the pretenders are doing a ton of prep in microwaves. For instance, go into a Dunkin’ Donuts or a Starbucks, who are chasing breakfast, and you don’t find a grill or oven or fryer. We prefer to be a restaurant 1 rather than processing everything through a microwave. 2

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Show 2 footnotes

  1. Derf.
  2. Some revolutions will be televised

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