Meet Josh. Josh is a 30-year-old artist/chef who lives in a converted warehouse in Hackney, east London. Josh has a beard, glasses and cares about the provenance of his coffee. He pays his tax, doesn’t have a 9-to-5 job and, along with his five polymathic flatmates, shuns public transport, preferring to ride a bike.
On paper, Josh is the archetypal hipster – just don’t call him one: “I don’t hate the word hipster, and I don’t hate hipsters, but being a hipster doesn’t mean anything any more. So God forbid anyone calls me one.”
At some point in the last few years, the hipster changed. Or at least its definition did. What was once an umbrella term for a counter-culture tribe of young creative types in (mostly) New York’s Williamsburg and London’s Hackney morphed into a pejorative term for people who looked, lived and acted a certain way. The Urban Dictionary defines hipsters as “a subculture of men and women, typically in their 20s and 30s, that value independent thinking, counter-culture, progressive politics”. In reality, the word is now tantamount to an insult…
Later in the article it’s noted that we have hit “peak beard.”
Of course, this is based on folks in London.
Which means that the anti-trend will not hit the American east and west coasts for about a season or two, finally saving us here in Kansas City from the dreaded hipster blight in say…oh, 2016.
Something to look forward to.