10 Yetis Public Relations recently conducted a survey regarding Americans’ tech savvy for the coupons website, vouchercloud.

The results were not pretty:

  • 11% of respondents thought HTML was an STD.
  • 77% of respondents could not identify what SEO means.
  • 27% identified “gigabyte” as an insect commonly found in South America.
  • 42% said they believed a “motherboard” was “the deck of a cruise ship.”
  • 23% thought an “MP3” was a “Star Wars” robot.
  • 18% identified “Blu-ray” as a marine animal.
  • 15% said they believed “software” is comfortable clothing.
  • 12% said “USB” is the acronym for a European country.

You might be inclined to believe this was simply the cousins having a bit of fun at our expense, or one of The Onion’s more clever satires. Unfortunately, no.

If you work in IT none of the above will come as a surprise; there are STILL people who believe the DVD decks in their PCs are to hold coffee cups. And honestly? Given that half of America believes Faux News is real news and that there’s a magical bearded white guy floating around in space somewhere who controls everyone’s lives, is this really a surprise?

Look on the bright side: at least 77% of people have no awareness of the new Tupperware SEO. That has to be a good thing, right? 1

The complete survey breakdown can be found here.

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Show 1 footnote

  1. Not to mention a fun fact you can throw in the bearded face of the young hipsters who troll toil at that or its bastard cousin, social media.

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