Earlier this week, there was a knock on my door and there on my doorstep sat a little bit of hand-delivered magic. I opened the package with the sweaty palms of anticipation because, to me, this package represented a billion-dollar investment by Disney in big data analytics.

That investment is called MagicBands. They’re a new technology for the park, and the program officially opened up about a month ago. Disney has thought of everything.


We don’t want the NSA tracking us, because we get nothing in return. It tries to sell us on “terrorism prevention,” but most people don’t experience that benefit in a visceral way. But this is not to say Americans won’t give up privacy for anything.

On the contrary, Americans are very, very cheap dates. For just a modicum of convenience, entertainment and comfort, I’m happy to give you a list of everyone I call and everywhere I go. That’s more than I’m sure the NSA has on me. And despite your privacy concerns, most of you are exactly the same way.

MagicBands – They’re A Way of Life.©®™

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