This has to be some kind of genius.
Simply stand in front of the Amstel Pause vending machine for three minutes and get a free beer. Amstel (Bulgaria) says the three minute break is to “clear your mind”.
During the promotion Amstel distributed free beer to an average of 84 people a day and dispensed a total of 1,344 beers.
But most importantly, 4,032 minutes (more than 67 hours) of (Amset Pause aided) mind clearing was had.