Amstel Pause

This has to be some kind of genius.

Simply stand in front of the Amstel Pause vending machine for three minutes and get a free beer. Amstel (Bulgaria) says the three minute break is to “clear your mind”.

During the promotion Amstel distributed free beer to an average of 84 people a day and dispensed a total of 1,344 beers.

But most importantly, 4,032 minutes (more than 67 hours) of (Amset Pause aided) mind clearing was had.

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