Since 2010, a YouTube channel called Pronunciation Book has regularly posted videos with a simple white background and a word in black font. Over it, a voice teaches non-English speakers how to say certain words and phrases in English, “Sausage McMuffin” or “yield.” The young male voice also teaches viewers how to have simple English interactions like “How to State an Unpleasant Fact” and “How to Politely End a Business Meeting.”
In the past three years, this channel has posted more than 700 videos, gained 27,000 subscribers, and even inspired a parody account. But a week ago Pronunciation Book abruptly stopped what it’d been doing and started posting one creepy, cryptic video a day, counting down from 77 until Sept. 24, 2013. The videos show the number and then the same voice delivers a couple of seemingly random sentences and then ominously concludes, “Something is going to happen in X days.”
It’s an unexpected and bizarre about-face that makes little sense and is a little bit scary.
The only people that seem to be dissecting this weirdness is 4chan’s /x/ board, devoted to conspiracy theories and the paranormal. /x/ has compiled the ‘77 Days Research Document,’ a 36-page Google Doc where the members of the board have pooled their information about Pronunciation Book. They’re trying to uncover who is behind the channel, what the cryptic messages mean, and anything else they can find to make sense of the channel’s abrupt change.
The messages in the countdown videos thus far have been:
77: “Something is going to happen in 77 days.”
76: “I’ve been trying to tell you something for 1,183 days.”
75: “I’m awake now. Things are clearing up. I’m not saying the words anymore.”
74: “I’ve got a minute, let me tell you what I think is going on.”
73: “Tension between the districts has spiked in the last few months.”
72: “You can see it in the markets. Everyone’s ready for a storm.”
69: “No one is ready. He watches the market.”
68: “I‘m not talking about a disaster, I’m talking about a love triangle.”
67: “We fell into the jungle for a summer of dollar crime.”