“Fourth dimension” effects utilized by the system include strobe lights and equipment in the ceiling that can drop bubbles down upon the audience, who will pay a $13 (1,300 yen) premium for 3D versions and $10 for 2D films, on top of the regular ticket price. Average admission price in Japan in 2012 was $12.50.
The first film to be screend in 4DX is Iron Man 3…butcha gotta go to Japan to see it?
I may just be getting old, but I’m hard pressed to think of a useful, –much less artistic– non-military innovation in America in the last 20 years. 1