Launching in tandem with the season three debut on March 31, Iron Throne, a blonde ale, is the inaugural beer in the series and the result of a creative collaboration between Brewmaster Phil Leinhart and HBO.
Unlike previous efforts by brewers which were typically executed as “brewed under license” arrangements or straightforward product placement pushes, the collaboration between Ommegang and HBO is focused on developing unique beers that are named and crafted to directly tie into themes and nuances of the medieval-like fantasy realm of Westeros and the surrounding kingdoms, where the competition to sit on the Iron Throne is fierce and deadly.
Iron Throne Blonde Ale goes national mid- to late March. $8.50 per (750ml) bottle.
The brew will be followed up by 2 or 3 more releases, timed to coincide with significant events in the series.
And if you’re sceptical about oh, I don’t know, the quality of the brew, put your mind to rest; HBO did their due diligence.