“Journalism is not about being an expert in twenty different things. It’s about being interested in all of them, knowing how to ask questions, and how to elicit information from the answers. You do not have to be an expert in anything at all to be a journalist. In fact, your need to know must be more potent than your need to profess what you know. Your methodologies will improve, your insight will be sharpened, your ability to separate fact from filth will be well-honed…”
I suspect some bloggers confuse/conflate this notion with their actual end product.